Our story
Welcome to Tuft & Co., where street culture meets nostalgia and handmade artistry. Discover the story behind our unique rugs, designed to bring character, humour, and bold colour into your space. Perfect for young creatives, collectors, or anyone looking to express their personality through decor, we're delighted to share our journey with you.
Crafted for you
At Tuft & Co., we create rugs for the creative, the expressive, and the trend-aware. Our ideal customer, aged between 18 and 35, values individuality, handmade quality, and art that feels personal rather than mass-produced. Inspired by streetwear, pop culture, cartoons, digital art, memes, music, and modern design, they seek to customise their space with unique, eye-catching pieces.
Why choose us?
Every rug from Tuft & Co. is handmade with care, creativity, and character. We don’t chase perfection — we celebrate personality. Each piece tells a story, shaped by the hands that made it and the imagination behind it. While mass-produced rugs are made to blend in, Tuft & Co. rugs are made to stand out. We fulfil a need that factory decor can’t: the need for connection, self-expression, and authenticity in the place you call home. With Tuft & Co., you’re not just buying a rug — you’re collecting a piece of handmade art.
Our vision
When creating a rug for a customer, we begin by understanding the space and its purpose, connecting to the customer’s personality, and considering color, texture, and pattern. We visualise the tactile experience and how the rug harmonises with the room, ensuring it feels "meant to be there," anchoring the room without overpowering it. Our ultimate vision is not just a rug—it’s an experience. Every glance, every step, should feel intentional, beautiful, and satisfying.
"I absolutely love my new rug from Tuft & Co.! It's a true statement piece that brings so much character to my living room. The quality is outstanding, and you can really feel the love and care that went into making it. Highly recommended!"
Alice Smith